🔥 #76 - Multiple Senior Leadership Roles @The LEGO Group

Hello Designers!
Hope you all had an amazing break, for those that celebrate Easter, Happy Easter! 🐣

What did I do? I read a lot of research papers, and I am especially interested in reading papers on behavior science. I find that these are very often useful for when designing… even if it feels unrelated.

Today is about, The Goal Gradient Effect. And the full paper can be found here - > https://www.cmu.edu/dietrich/sds/docs/loewenstein/GoalGradBeh.pdf

“People are more likely to pitch in as charitable campaigns approach their goals. Such “goal gradient helping” occurs in part because late-stage efforts provide donors with a heightened sense of personal impact, an influential source of satisfaction from prosocial acts.”

The Goal Gradient Effect

What has charity got to do with design Sid? Well…

The Goal Gradient Effect, the idea that the closer we get to a goal, the faster we move toward it. Not metaphorically. Literally. This is a quintessential behavior you can design for, in literally any product - Toys, Education, Finance, Healthcare, Food delivery, the list is quite literally endless.

In early studies, rats ran faster as they approached food. Humans do the same. In one experiment, people bought coffee more frequently as they got closer to a free reward. Even more interesting: people given a “head start” (extra stamps) finished faster than those starting from zero. This is BY DESIGN!

Progress changes behavior.

You see it everywhere.
The last 20% of a project suddenly gets all your energy.
A progress bar at 80% feels magnetic.
A nearly complete goal feels urgent.

The insight isn’t just motivation it’s perception.
People don’t act based on how far they’ve come.

Write this down, repeat it to yourself

People act based on how close they feel to finishing.

Show the gap.
Make it small.
Make it matter.

Seriously… go read the paper. Read more about human behaviours.

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The Design Jobs you are really here for…

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Here are a lot of Senior Leadership roles in design at The LEGO Group

1. Design Manager, Creative Lead - Experiences, The LEGO Group, Denmark

2. Associate Creative Director – Our LEGO Agency (1-year cover) The LEGO Group, Denmark

3. Senior Manager, Graphic Print The LEGO Group, Denmark

4. Vice President, Head of Creative and Innovation Excellence LEGO® DESiGN, The LEGO Group, Denmark

5. Vice President, Head of Creative - Boys & Girls LEGO® DESiGN, The LEGO Group, Denmark

6. Design Manager Sports, Graphic Design - LEGO® DESiGN

7. Associate Producer – Our LEGO® Agency (12-Month Contract)

8. Design Master, Interaction Design

9. Creative Play Lead

10. Associate Creative Director

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The Jobs From Last Week

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1. Senior Product Designer - Moose Toys - USA

2. Vice President, Design – Games - Moose Toys - USA

3. Senior Product Designer (6 months) - Moose Toys - USA

4. Principal Designer: Preschool Toys - Moose Toys - USA

5. Graphic Designer - Moose Toys - USA

6. Creative Manager - Roblox, USA

7. Principle Product Designer, Social - Roblox, USA

8. Senior Product Designer (Multiple roles!) - Roblox, USA

9. Game Designer - Play Design, Hasbro USA

10. Game Design Manager D&D - Hasbro, USA

11. Principal UX/Product Designer - D&D Beyond - Hasbro, USA

12. Graphic Designer - Hasbro, USA

13. 15+ Roles at The LEGO Group you dont want to sleep on!

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(all past jobs here always - https://design-scramble.beehiiv.com/)

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Love,
Sid.

Who am I?
I am a Design Director at The LEGO Group and live in Denamrk. I love it when you write to me. Especially if you have job tips or if you have read one of my little pieces and have another topic idea!

Write me! Linkedin 

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