Design Scramble
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🔥 #72 - Jobs in Denmark!

🔥 #72 - Jobs in Denmark!

siddharth muthyala
February 23, 2026

Hi Friends!

Hope you’re headed into the last week of February 2026 with a lot of good momentum and fun projects.

For me, this week, a bunch of LEGO Pokémon sets launches around the world! Cant wait to see the feedback and reception.

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The Dilution Model

I love reading behavioural science research papers! I always find out about the research through one podcast or the other. In this case I heard about it in Phil Agnews Nudge Podcast.

Ok Sid, what’s the Dilution Model, you ask?

In 2007, researchers Yaacov Trope Zhang and Ayelet Fishbach published a paper with a long academic title:

“The dilution model: How additional goals undermine the perceived instrumentality of a shared path.”

The idea is simple.

When one action serves multiple goals, people perceive it as less effective for any single goal. Read that again!

In their studies, participants were told about an item, like tomatoes, that helped prevent cancer. In another condition, tomatoes prevented cancer and improved skin and supported heart health.

Same tomatoes. More benefits.

But belief in the cancer-prevention benefit dropped when the extra goals were added.

Nothing changed about the product.
Only the framing changed.

More goals = weaker association. Why does this happen?

People want clarity.

If something is positioned as the solution to many different problems, we subconsciously assume it can’t be exceptional at any one of them.

It feels diluted.

What this means for us, The Designer.

Designers constantly dilute their own work.

Feature lists that grow too long.
Landing pages with five competing promises.
Portfolios that try to prove everything at once.

We think adding more strengthens the case.

Often, it weakens it.

A product that “does everything” is harder to trust than one that does one thing extremely well. A designer who is “strategy, UX, UI, branding, motion, research, no-code, growth” can accidentally blur their own signal.

Clarity is persuasive.
Focus is strategic.

Want to read the paper yourself? Go here. You do need to signup for a free account first.

Zhang, Y., Fishbach, A. & Kruglanski, A W. (2007). The dilution model- How additional goals undermine the perceived instrumentality of a shared path

Six experiments tested a dilution model of self-regulation, whereby increasing the number of goals (e.g., building muscles and losing weight) that a single means (e.g., exercising) can satisfy reduces the perception of its instrumentality with

www.academia.edu/7445815/Zhang_Y_Fishbach_A_and_Kruglanski_A_W_2007_The_dilution_model_How_additional_goals_undermine_the_perceived_instrumentality_of_a_shared_path

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The Design Jobs you are really here for…

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Last Weeks Jobs (#71 Design Scramble)

All internship roles are within LEGO Design and based out of Billund, Denmark. All roles have a paid stipend and support with relocation for students.

Product Design Intern - Palo Alto, California

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Love,
Sid.

Who am I?
I am a Design Director at The LEGO Group and live in Denamrk. I love it when you write to me. Especially if you have job tips or if you have read one of my little pieces and have another topic idea!

Write me! Linkedin

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